Like any other advertisement, this ad has targeted those who are assumed to be the main consumers for this new SONY product – Noise Canceling Headphones. We see a young serious looking adult male who is in a plane, perhaps going for a business trip, and who is canceling the annoying noises in the plane by his SONY headphones.* My main objection is to the inaccuracy and meanness that this ad earns from just to be cool and appealing.
Inaccuracy: In any random public place, babies and mommies are not the main sources of noise (pollution or otherwise), let alone inside an airplane, where the plane’s engines make all the noise. The SONY advertisement decapitates a mommy and a baby and dehumanizes their heedless bodies with newly replaced megaphone heads. Here lets merge to the meanness part: Why a mother and a baby; couldn’t SONY beheaded two noisy adults? Couldn’t it be someone talking out loud with his cell inside airplane – which is both loud and against the airline regulations?
For you to believe that I am not going for the Romanic sentimentalism of motherhood here I give you a little personal explanation: I am not a mother, and personally I don’t want ever to become one.
Regardless of my personal choice on reproducing,** I love kids, babies and children; I admire any little growing human being, I love to see their changes, and I die to be a witness of their growing-up progress. I enjoy them and I learn a lot from them, kids. I do not like it when, in public places, people shush towards kids, role their eyes at their mothers or pass unpleasant glances towards a crying noisy kid who perhaps is having a disagreement with his/her parents. To me any sound from the baby is a voice; it is not a NOISE; to me it is talking. To me if the sound is from an older child, it is the most natural sound without which, any public place becomes a graveyard.
I believe a little bit of patience and compassion toward the younger members of the society goes a long way. After all, there was a day that we all were kids, how easy we forget!
* I’ve mentioned in the previous post that this ad is cool, new and interesting.
** Personal references can be found in the inner circle of Soup & Salad and the Miracle of Cracker.
Inaccuracy: In any random public place, babies and mommies are not the main sources of noise (pollution or otherwise), let alone inside an airplane, where the plane’s engines make all the noise. The SONY advertisement decapitates a mommy and a baby and dehumanizes their heedless bodies with newly replaced megaphone heads. Here lets merge to the meanness part: Why a mother and a baby; couldn’t SONY beheaded two noisy adults? Couldn’t it be someone talking out loud with his cell inside airplane – which is both loud and against the airline regulations?
For you to believe that I am not going for the Romanic sentimentalism of motherhood here I give you a little personal explanation: I am not a mother, and personally I don’t want ever to become one.
Regardless of my personal choice on reproducing,** I love kids, babies and children; I admire any little growing human being, I love to see their changes, and I die to be a witness of their growing-up progress. I enjoy them and I learn a lot from them, kids. I do not like it when, in public places, people shush towards kids, role their eyes at their mothers or pass unpleasant glances towards a crying noisy kid who perhaps is having a disagreement with his/her parents. To me any sound from the baby is a voice; it is not a NOISE; to me it is talking. To me if the sound is from an older child, it is the most natural sound without which, any public place becomes a graveyard.
I believe a little bit of patience and compassion toward the younger members of the society goes a long way. After all, there was a day that we all were kids, how easy we forget!
* I’ve mentioned in the previous post that this ad is cool, new and interesting.
** Personal references can be found in the inner circle of Soup & Salad and the Miracle of Cracker.




